Amayra Naturals – Sacred Sustainability for Modern Living
"Rooted in the sacred rhythms of Indian heritage, Amayra Naturals brings you holistic luxury that elevates your present and safeguards our shared future."

Amayra Naturals is a sacred convergence of legacy and vision—founded by a mother-daughter duo, Deepa and Rhythm, who believe that true wellness flows from every sense we engage.

OUR STORY - Rooted in Wisdom. Blossoming with Purpose.

Deepa, a seasoned naturopath, reflexologist, acupressurist, and aromatherapist with over 28 years of healing wisdom, has always lived by the rhythm of holistic living. Her philosophy is simple yet profound: wellness begins not only with what you consume but also with what you touch, wear, and surround yourself with.
As the planet grew warmer and life more synthetic, her journey expanded from therapeutic touch to thoughtful textiles—understanding that fabrics too can heal.

Rhythm, a computer graduate by education, found her soul rooted in Indian mythology, Vedic literature, and ancient wisdom.
Her fascination with the epics of the Mahabharata and Ramayana—once narrated through traditional Kalamkari paintings—led her to revive textile stories and scent rituals as sacred forms of expression and remembrance.

Together, they gave birth to Amayra Naturals—a brand that is not just a business, but a living, breathing philosophy. It is an ecosystem where textiles narrate stories, incense carries ancient chants in the air, reflexology nurtures the body, and wellness practices soothe the soul.

From artisanal incense to Ayurvedic facial rituals, conscious clothing to sacred home fabrics, Amayra Naturals is an ode to all things timeless, healing, and sustainable—for you and generations to come.

Amayra Naturals – Sacred Sustainability for Modern Living
"Rooted in the sacred rhythms of Indian heritage, Amayra Naturals brings you holistic luxury that elevates your present and safeguards our shared future."

Amayra Naturals is a sacred convergence of legacy and vision—founded by a mother-daughter duo, Deepa and Rhythm, who believe that true wellness flows from every sense we engage.

OUR STORY - Rooted in Wisdom. Blossoming with Purpose.

Deepa, a seasoned naturopath, reflexologist, acupressurist, and aromatherapist with over 28 years of healing wisdom, has always lived by the rhythm of holistic living. Her philosophy is simple yet profound: wellness begins not only with what you consume but also with what you touch, wear, and surround yourself with.
As the planet grew warmer and life more synthetic, her journey expanded from therapeutic touch to thoughtful textiles—understanding that fabrics too can heal.

Rhythm, a computer graduate by education, found her soul rooted in Indian mythology, Vedic literature, and ancient wisdom.
Her fascination with the epics of the Mahabharata and Ramayana—once narrated through traditional Kalamkari paintings—led her to revive textile stories and scent rituals as sacred forms of expression and remembrance.

Together, they gave birth to Amayra Naturals—a brand that is not just a business, but a living, breathing philosophy. It is an ecosystem where textiles narrate stories, incense carries ancient chants in the air, reflexology nurtures the body, and wellness practices soothe the soul.

From artisanal incense to Ayurvedic facial rituals, conscious clothing to sacred home fabrics, Amayra Naturals is an ode to all things timeless, healing, and sustainable—for you and generations to come.

Our Brands

Explore our Universe

Bloc a Main India

Home Textiles & Yardage

Artisanal Vedic Incense

Wellness through Fragrance

Reflexology

Only on Appointment

Agni Dev: Where Spirituality Meets Science – Rhythm for Asvi Wellness

“अग्निमीळे पुरोहितं यज्ञस्य देवमृत्विजम् | होतारं रत्नधातमम् ||”
“I laud Agni, the chosen Priest, God, minister of sacrifice, the hotar, lavishest of wealth.”

Rig Veda 1.1.1

Agni Dev — the very first word of the Rig Veda — isn’t just fire. He’s the bridge between the human and the divine, the physical and the metaphysical, the seen and the unseen. Let’s explore how this ancient Vedic deity represents a blend of spirituality, natural phenomena, ritual science, and cosmic principles.

The Cosmic Element: Member of the Panchabhuta

Agni is one of the five great elements (Panchabhuta):
Earth (Prithvi)
Water (Apas)
Fire (Agni)
Air (Vayu)
Space (Akasha)

Agni is described as the chief priest (purohit), the divine ritualist who conveys offerings from humans to the gods. He doesn’t just burn — he transforms and transmits, acting as a cosmic transmitter of intent and energy.

Born of Two Sticks, Devours His Own Mother

A deeply symbolic myth says that Agni is born from two Arani sticks ( The Fire Churn is also known as the Agni Manthan or Arani Manthani.
The Banyan tree is significant and seems to be the only wood that these are made of) and yet, he consumes them.
This is science disguised as allegory — friction creates fire, and the fire consumes the very wood that birthed it.
It’s a poetic way of describing energy transformation and entropy.
In Vastu Shastra and Hindu temple architecture, Agni is the guardian deity of the southeast direction, associated with the kitchen, hearth, and ritual fire.Born of Two Sticks, Devours His Own Mother

Agni rides a ram, symbolizing:

  • Strength and momentum
  • The sacrificial animal — linking Agni with rituals and offerings
  • The kinetic drive of transformation

Agni’s Principle: Consume → Transform → Convey

Agni embodies the process of consumption (sacrifice), transformation (energy release), and conveyance (communication to gods).
He is the Vedic internet — carrying human prayers to the divine realm.- HRC

-HRC

Three Forms of Agni

  1. In the skySurya (the Sun)
  2. In the atmosphereVidyut (Lightning)
  3. On EarthJatharagni (Digestive Fire, Physical Fire)

Upanishadic References (One-liners)

  • Chandogya Upanishad: “Fire is speech.”
  • Brihadaranyaka Upanishad: “Agni is the breath.”
  • Katha Upanishad: “Fire hidden in the wood, the self hidden in the body.”

The Seven Tongues of Agni

Agni is said to have seven tongues/flames — each representing a mode of offering:

  1. Kali
  2. Karali
  3. Manojava
  4. Sulohita
  5. Sudhumravarna
  6. Sphulingini
  7. Vishvaruchi

Each flame digests the offering — turning the material into subtle essence.


His Consort: Svaha

Svaha is not just a chant — she is Agni’s consort.
She accepts the offerings, perfects the ritual, and ensures they reach the deities.
Without her, Agni remains unanchored — a wild, uncontrolled force.


Agni in the Puranas

In the Mahapuranas, Agni is seen in three primary aspects:

  • Krodha Agni (Fire of wrath)
  • Kama Agni (Fire of desire)
  • Udara Agni (Digestive/metabolic fire)

Agni in Ayurveda: The Science

In the Charaka Samhita, Agni appears as:

  • Jatharagni – digestive fire
  • Bhutagni – fire that digests the five elements
  • Dhatvagni – fire that transforms bodily tissues

This is cellular biology in ancient terms — metabolic transformation, digestion, tissue synthesis.

– HRC

Parentage of Agni

Different texts attribute different origins:

  • Born of Heaven and Earth
  • Born from Brahma’s mind
  • Born from cosmic friction

These myths point to Agni’s omnipresence and primal nature.


Names of Agni

Agni is known by many names:

  • Pavaka (the purifier)
  • Jataveda (knower of all things)
  • Vaisvanara (universal fire)
  • Anala (unending)

Each name reveals a facet of his function — purification, omniscience, transformation.


Role in Major Epics and Texts

  • Rig Veda & Taittiriya Brahmana: Principal deity, invoked at every ritual
  • Birth of Skanda: Fathered through spark and Svaha
  • Samudra Manthan: Carries the flame of continuity during the churning
  • Mahabharata: Swallowed the Khandava forest for Krishna-Arjuna
  • Curse of Bhrigu: Carries guilt and purification symbolism
  • Agni & Chyavana: Favors the Ashwinis in restoring the sage’s youth

Agni Dev is not just a “god of fire.”
He’s the principle of transformation, the force of digestion, the carrier of offerings, and the symbol of change.
What seems like mythology is actually ancient allegorical science.
Agni teaches us that true spirituality is not blind belief — it’s imagery, ritual, and symbol as a teaching tool for deeper scientific understanding.
Agni is within us — in every heartbeat, every breath, every thought that sparks into action.

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