Vintage Series – Lace & Embroidery – Bloc a Main India

Product Specifications

• Name: Blue Betty Side Table Runner

• Material: Jute-cotton blend

• Base Color: Light beige-grey

• Embroidery: Hand-embroidered blue floral motifs

• Border: Full hand-crocheted lace edging

• Dimensions: [Insert dimensions – e.g., 12 x 36 inches]

• Use: Ideal for side tables, console tables, coffee tables, and mantels

• Care: Gently hand wash or spot clean only; do not bleach; dry flat in shade

• Origin: Handmade in India

Welcome to the epitome of elegance with our Cotswold Cushion Cover. Crafted with meticulous care by artists from Northeast India, this exquisite piece blends traditional craftsmanship with contemporary allure. Made from handspun cotton, adorned with delicate hand-crocheted lace, and embellished with intricate hand-embroidered flowers, each cover is a testament to skill and artistry. The pure white hue exudes serenity and grace, perfect for creating a Victorian British ambiance in your home. Whether placed on a plush sofa or an antique armchair, the Cotswold Cushion Cover adds a touch of femininity and dainty charm to any setting.

Welcome to the world of Bloc à Main India, where heritage meets modern luxury, and every thread tells a story. Introducing our Irish Blue Cushion Cover—a timeless piece that brings together artisanal mastery, emotional serenity, and effortless sophistication. More than just a cushion cover, it is a poetic embodiment of craft, comfort, and beauty.

Meticulously handcrafted on pure, breathable cotton, the Irish Blue Cushion Cover celebrates the magic of handmade design. At the heart of this piece is the labor of love and tradition—an exquisite dance of needle and thread brought to life by skilled artisans who have spent years mastering the art of hand embroidery. Each billowing blue flower is rendered with intention and care, creating a harmonious composition that flows like a quiet melody across the fabric.

Product Features

• Material: Durable, textured jute-cotton blend

• Base Color: Soft grey

• Embroidery: Hand-embroidered floral edges in blue, light blue, and green

• Lace Border: Hand-crocheted by women artisans from Godavari

• Use: Can be used as table placemats or as a side table runner

• Finish: Neat, artisanal craftsmanship with thoughtful detailing

• Care: Gently hand wash or spot clean; do not bleach; air dry flat

Product Specifications

• Name: Blue Betty Side Table Runner

• Material: Jute-cotton blend

• Base Color: Light beige-grey

• Embroidery: Hand-embroidered blue floral motifs

• Border: Full hand-crocheted lace edging

• Dimensions: [Insert dimensions – e.g., 12 x 36 inches]

• Use: Ideal for side tables, console tables, coffee tables, and mantels

• Care: Gently hand wash or spot clean only; do not bleach; dry flat in shade

• Origin: Handmade in India

Product Details

• Material: 100% Pure Cotton

• Base Color: Beige

• Embroidery: Multi-coloured hand-embroidered floral motifs

• Border: Hand-crocheted lace

• Dimensions: [Insert size – e.g., 12x18 inches or custom]

• Use: Ideal as table placemats, tray covers, or side table decor

• Care: Hand wash separately in cold water; do not bleach; lay flat to dry; iron on reverse if needed

• Origin: Handmade in India

Bloc à Main India – Betty Yellow Embroidered Doilies

Immerse yourself in the world of Bloc à Main India's Betty Yellow embroidered doilies—an ode to timeless beauty, refined craftsmanship, and vintage British elegance. These exquisite home accents are not just decorative additions; they are living expressions of heritage and artistry. Handcrafted with devotion and meticulous attention to detail, each Betty Yellow doily transforms everyday spaces into elegant vignettes of charm and sophistication.

Inspired by the grace and delicacy of classic British design, Betty Yellow doilies exude a warm, nostalgic allure. Their intricate floral embroidery and elegant detailing evoke images of sunlit tea rooms, lace-curtained parlors, and the understated glamour of old-world interiors. Perfect for adorning dining tables, coffee tables, bedside consoles, or vanity tops, these doilies effortlessly elevate any surface they grace, weaving subtle luxury into your surroundings.

At the heart of this collection lies an exceptional blend of tradition and artistry, echoing the celebrated legacy of Narsapuram—the lace capital of India. Nestled in the verdant West Godavari district of Andhra Pradesh, this historic town is renowned for its world-class crochet lace-making tradition. Here, generations of women artisans have perfected the delicate art of lacework, passing down their knowledge and passion through the hands of time. The Betty Yellow doilies pay homage to this extraordinary lineage, drawing inspiration from the handcrafted finesse of Narsapuram’s famed lace artisans.

Each piece is lovingly created by skilled women of the Godavari Cooperative, an artisan-led collective that upholds and preserves the rich textile legacy of the Deccan region. Their deft hands and soulful artistry breathe life into these doilies, infusing every stitch with a sense of purpose, care, and feminine grace. The result is a collection that celebrates not only vintage design but also the empowered spirit of Indian craftsmanship.

The Betty Yellow doilies are a gentle fusion of delicate lacework and intricate embroidery, rendered in a cheerful yet subtle yellow hue that brightens your home without overwhelming your decor. Their sunlit tones and vintage patterns bring a sense of serenity and warmth, making them ideal for both traditional and contemporary spaces. Whether used individually or layered as part of a larger tablescape, they serve as quiet statements of elegance and intentional living.

What sets these doilies apart is not just their aesthetic appeal, but the story they carry. From the heritage of British-inspired embroidery to the living tradition of Indian lace-making, each doily represents a convergence of cultures, histories, and techniques. They are more than home accessories—they are heirloom-quality pieces that connect the past to the present, artistry to everyday life, and craft to conscious living.

By choosing Betty Yellow, you are embracing a narrative of slow design, meaningful decor, and women-led artistry. These doilies are part of Bloc à Main India’s broader vision to celebrate local craftsmanship while blending global design influences. They honor the understated sophistication of vintage European interiors while proudly championing the exceptional heritage of India’s textile heartlands.

Whether you're styling a home, curating a tablescape, or searching for thoughtful, artisanal gifts, Betty Yellow embroidered doilies offer a refined, personal touch that is both elegant and enduring. Let them grace your home with their subtle beauty, and let every thread remind you of the hands that made them—with care, pride, and a love for the art.